Vision, Mission & Core Values

Excellent organizations achieve and sustain outstanding levels of performance that meet or exceed the expectations of all stakeholders. In our journey towards excellence and to secure a sustainable future, the following shall be our organization’s vision, mission and core values. These are the fundamentals to the purpose of our existence and shall be percolated to all levels and practiced by all in our processes, activities and behavior.


To be recognized as a World Class Company and be the customers’ preferred choice in complete Solutions for DC Systems, Renewable Energy Generation and Energy Storage Systems. To be recognized as a World Class Company respected by customers and preferred by investors, known for providing complete solutions for DC systems. Removable Energy Systems and Energy Storage Systems.


To meet the needs and expectations of all stakeholders through performance oriented business and sustainable growth, while pursuing our passion for excellence based on our core values.


  • Customer orientation
  • Personal integrity and commitment
  • Teamwork and mutual support
  • People development and involvement
  • Striving for excellence
  • Management by processes and facts
  • Responsible corporate citizenship

What are the core values of Chloride?

These are the fundamental truths that the organization believes in and people respect and work towards. Core values also set the tone of the organizations’ culture. The core values of our organization are given below:-

  • Leadership
  • Integrity
  • People Development and Involvement
  • Agility
  • Passion for Innovation and Technology
  • Channel partner relationship
  • Striving for excellence
  • Customer orientation
  • Management by process and facts
  • Responsible corporate citizenship

Customer orientation

Excellent organizations know and intimately understand their customers (both external and internal). They understand that customer loyalty, retention and market share gain is maximized through a clear focus on the needs and expectations of both existing and potential customers. Keeping in mind their competitive advantage, they anticipate and gather customers' needs and expectations and act in order to meet / exceed them through product and service quality. They build and maintain effective and proactive relationships with customers.

Personal integrity and commitment

People are the backbone of an organization. The summation of the characters of its people give the character and culture of the organization.Personal integrity gives courage and fearlessness whilst commitment gives ownership and as a consequence accountability, factors which are essential for superior performance. Lack of integrity and commitment can break and devastate any laid down system, however well defined it may be.

Teamwork and mutual support

Organizations are groups of people, not individuals. No one person has the competence and experience to know all the processes and practices. People are dependent on each other and only when they work as a team and support each other synergy can come. In most cases, we see a problem that appears impossible to solve by an individual, gets solved when approached through a cross-functional team.

People development and involvement

Excellent organizations identify and provide the competencies needed to implement the strategies and plans. They actively support development so that people can use their full potential and adapt to the changes. They encourage and provide opportunities for involvement in improvement activities while building a culture of trust, openness and empowerment.

Striving for excellence

Excellent organizations continuously learn, both from their own activities and from that of others. They capture and share the knowledge in order to maximize learning across the organization. There is an openness to accept and use new ideas to seek opportunities for continuous improvement and innovation that add value.

Management by processes and facts

Excellent organizations have an effective management system based upon and designed to deliver, the needs and expectations of all stakeholders. Policies, strategies, objectives and plans are enabled and assured through a clear set of integrated processes. These processes are established, managed and improved continuously. Decisions are based on factually reliable information rather than on heresay and hunches.

Responsible corporate citizenship

Excellent organizations adopt a highly ethical approach by being transparent and accountable to their stakeholders. They actively promote social responsibility and ecological sustainability. Through open and inclusive stakeholder engagements they meet and exceed the expectations and regulations of the local and global community. They are aware of the organization’s impact on both the current and future community and take care to minimize any adverse impacts.